Now that your website is finally live, it’s time to market it. No matter how perfect your accommodations are, if people don’t know about your site, they can’t book. While there are sites where you can pay to list, or paid advertising on Facebook and Google, OneRooftop wants to provide you with 32 place you can get the word out about your vacation rental business for free.
Many of our clients get most of their OneRooftop site traffic from organic searches online, that is, potential guests who are searching for cabin rental near Yosemite, or houses for rent in Estes Park. Having your site optimized for natural searches is one of the best ways to be found on the web for zero cost. Don’t miss our SEO 101 guide for vacation rental businesses.
We highly recommend manually submitting your website pages to the search engines. See how by clicking the links below.
Everyone has their directory of choice for browsing businesses online so it doesn’t hurt to list on a few. It is an easy way to catch interest with compelling copy and quality pictures, thus driving traffic back to your site where potential guests can follow an easy path to booking. And don’t be shy of listing in places like the White Pages or Yellow Pages. In an interview with OneRooftop, Karen from The Black River Cabins says guests “who are about 50 and under are all booking online. If they are older than that they usually are still calling in to make reservations.”
Dex Knows (White Pages)
*While it’s possible to list for free on Craigslist, and several OneRooftop clients have had success in certain regions, you must be careful about scammers. See this post about how to avoid scams when renting.
Social Networking is a great way to connect with your guests, from the past and for the future. Here at OneRooftop we are doing more and more to engage with clients online through social media and with Twitter’s mentions, and Facebook’s tagging—and we drive bookings to you from within OneRooftop’s network. Still not sure? Read more about why social networking is so crucial for marketing to the millennial generation. OneRooftop is also taking submissions for our “Pic of the Week” on Facebook and Twitter. This is a great opportunity to have that breathtaking view shared with OneRooftop’s large and growing network.
Online content—in the way of articles, lists, pictures, videos, etc.—is a stellar way to promote your website without being so conspicuous in your marketing technique. People choose to stay in a vacation rental home because it provides them with a vacation that feels much more local. So write about your experiences, talk about the town, or give an insider look into the attractions of your city.
Photosharing and Videosharing
Everybody loves browsing through high quality photos and videos. They help potential guests imagine the vacation and experience they’ve been imagining. Plus, photosharing and videosharing platforms are a common place for online users to hang out. To give you a sense of the market size, a few years ago Yahoo said that there are “24.8 million unique U.S. users (nearly 80 million worldwide)” using its Flickr platform.
Free Vacation Rental Listing Sites
These vacation rental listing sites allow you to post your home for free and include a link to your website – a great way to boost your SEO juice!
Have any other suggestions? Please add in our comments section below.